10 Internet Marketing Trends to try in 2010

You don’t always need an expensive consultant to help you navigate the sometimes tricky landscape of online marketing. With a little extra reading, you can learn how to capitalize on the reach of the Internet and stretch your small business marketing budget to maximize return on investment (ROI).

Considering the dynamics of the Internet, missing a trend or sticking with a has-been can have high opportunity costs, negative returns or loss of market share at worst. Yes, it’s THAT important, so get with the program.

There are lots of free resources online that explain the nuances of Search Engine Optimization, Social Media, and other such tools that might sound like alien-speak to the uninitiated. John Arnold lists the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest. This is a good start to bumping up your online marketing efforts in the New Year.