5 ways businesses can benefit from Google Buzz

Just when we were figuring out Google Wave, Google debuted yet another social media platform for us to decipher: Google Buzz.

Google Buzz is a mash-up of the features of Facebook and Twitter, with added elements that existing social media platforms don’t offer. It is integrated into Gmail, so it has a probable user-base of tens of millions of people who you could be communicating with about your business.

For one, Google Buzz could prove useful in gathering customer feedback. Just like Twitter you can post messages to your “followers”. However, your messages can be more than 140 characters, and replies are grouped under the original message, making it easier to monitor feedback.

Mashable lists four more opportunities for small businesses to capitalize on by using Google Buzz.