5 Ways to Improve Your Website’s Search Ranking

Search engine optimization (SEO) is more of an art than a science, but there are some tried and proven SEO methods that almost always deliver improved search ranking. The tenet behind these methods is to increase backlinks, that is, inbound links to your website from other websites. The more “link love” your site gets, the better your search ranking

There are many small things that anyone can do, even with a limited budget, to get some link love. The first tip is to “reach out to the blogosphere”. Bloggers are always on the hunt for fodder for their blogs, so position your business to be the subject of their next post where they will likely include a link to your website. Another tip is to do some good old-fashioned PR. A feature in your local newspaper may make it to the online version of that publication, and there goes another link!

Minda Zetlin of Inc.com shares three more tips for increasing your backlinks and ultimately improving your search engine ranking.