Posted: January 12th, 2010 | by Lee Schwartz | No Comments »
Priya Lakhani, a twenty-eight year old entrepreneur, has fought her way through the recession by merging the tastes of East with West. She abandoned her promising career as a libel lawyer to launch the Indian cooking sauce business, Masala Masala.
Started in the United Kingdom, the products boast fresh and authentic ingredients that are sure to liven up the taste buds of customers.
Believing in her vision has resulted in leading supermarkets stocking the Indian sauces made by Masala Masala including major retailers such as Waitrose, Ocado, Harvey Nichols, Harrods and Budgens.
She complements the business by providing recipes on her website to show customers how they can combine flavors of East with West for an authentic dining experience.
Through her successful career, Priya Lakhani has shown that regardless of your circumstances, determination, strength and courage can indeed bring you maximum return.
Posted: January 12th, 2010 | by Lee Schwartz | No Comments »
The sheer enjoyment derived from building a pond in his backyard induced plumber Paul Mancheski to start a business, Waterscape Designs in 2002, constructing and charting ponds, streams and waterfalls for homeowners in Wisconsin.
With his wife Justine as partner, Mancheski built a business on something that he’s really passionate about and is making a success of it! Their lack of business acumen was compensated by performing extensive research and by seeking the counsel of other business owners and advisors. This included participating in the NxLeveL Entrepreneurial Training Series wherein bankers, an attorney, accountant, marketing specialist and others shared their experience and astuteness on how to effectively run the business.
Starting by working on weekends, Paul and Justine Mancheski nurtured their passion as the driving force for expanding their business. The constant support of external bodies guided them through the various aspects of running the business. They have made WaterScape Designs a platform for converting their dream into a reality, and that is a feat very few have managed to accomplish.
Posted: January 12th, 2010 | by Lee Schwartz | No Comments »
The invention of three University of Wisconsin-Madison engineering students, Nick O’Brien, Mitchell Nick and Chandler Nault, that was submitted to the annual Schoof’s Prize for Creativity, could be a major turning point for enhancing safety standards for firefighters today.
Firesite, as they’ve dubbed it, is a navigational system that helps firefighters navigate through burning, smoke-filled structures by aiding them in identifying their current location. Firesite is now being treated as a marketable product that has the power to save the lives of firefighters and fire victims more effectively.
Today, FireSite is a patent pending technology, with an eye on the huge market potential extended by over 32,000 fire departments throughout the U.S.
FireSite today enjoys the support of Ayla Annac, southwest regional director for the Wisconsin Entrepreneurs’ Network who aids them in hunting for additional funds through loans and grants to channel their opportunity in the right direction.
Fighting the setbacks extended by the challenges of their tender age, the team is all set to tide over these obstacles in order to bring their innovative lifesaving product into the mainstream market.
Posted: December 19th, 2009 | by Lee Schwartz | No Comments »
Allen Moon shares 6 major roadblocks to look out for in your Pay-Per-Click (PPC) campaigns. This list is great for beginners and seasoned marketers alike.
1. Click fraud: In our experience, some of the smaller PPC search engines deliver clicks but no conversions. Check the clicks-to-conversion stats for every search engine you use, then stop using any where the results are seriously out of whack compared to your PPC performance on the other search engines. continue reading …
