Beware of these 6 roadblocks in your PPC campaigns

Allen Moon shares 6 major roadblocks to look out for in your Pay-Per-Click (PPC) campaigns. This list is great for beginners and seasoned marketers alike.

1. Click fraud: In our experience, some of the smaller PPC search engines deliver clicks but no conversions. Check the clicks-to-conversion stats for every search engine you use, then stop using any where the results are seriously out of whack compared to your PPC performance on the other search engines. continue reading …