How much is Santa’s business worth?

If Santa Claus were to streamline his operations and focus on a niche within the gift-giving market, he stands to earn millions, billions even, from his Christmas deliveries.

Richard Bradley and his wife Ruth personify the commercially-motivated Claus couple. The Bradleys are the entrepreneurs behind New Zealand-based company Chrisco Hampers, which sells Christmas hampers – wicker baskets chock full of wine and fancy food – to the nice and the naughty. They churn out hundreds of thousands of hampers each Christmas, in turn making millions in profit, so much so that they don’t even know the true worth of their company!

But the Bradley’s arent the only ones making big profits with the help of Christmas cheer. These Christmas millionaires also represent what Santa could be making, if only he were to charge for his services.