How to beat bigger competitors

Its natural for small business owners to feel like a minnow amongst tiger sharks when operating in a market where bigger competitors are looking to gobble up your market share. But David beat big, bad Goliath with a little ingenue and a slingshot, so there is hope for you yet.

Your size can give you a comparative advantage, believe it or not. It allows you to have a more personalized connection with customers that large companies hardly ever establish. Use that! The big boys can’t reach them on the intimate level you can, so this is a prime opportunity to sway customers to your side of the court.

Small Biz Survival lists more ways small businesses can beat bigger competitors and stake their claim on a portion of the market.