Marketing 101 by Lady Gaga

Ludicrous costumes and bizarre hair aside, Lady Gaga is a marketing genius.

In just two years, she has rocketed from sheer obscurity to global stardom, and cultivated fierce loyalty amongst her fans, or “little monsters” as she calls them. Her chart-topping tunes, art-style stage performances and way-out dress captured the attention of the media and the little monsters, but it’s her loyalty marketing methods that may sustain her for years.

For one, she has made her fans feel special by giving them their own moniker – little monsters. Fans can now identify with this special ‘club’, and the little monsters even have their own distinctive symbols and gestures, including the outstretched monster claw hand. Her fanbase is like a big family, and that’s sure to garner loyalty.

Church of Customer identifies more ways you can build brand loyalty just like Lady Gaga has.