The Secret to Supernormal Profits

Profits aren’t everything, they are the only thing. And to achieve super-normal profits in your business, you must be ready and willing to “run over anyone or anything that gets in the way of your company’s paramount need for profits”.

So says author George Coultier in his book “Profits aren’t everything, they are the only thing”, where he doles out hard-hitting advice for business owners. Central to his message is the notion that unrelenting discipline is the only way to achieve any measure of success. And this requires an “attitude adjustment” where owners routinely place their businesses first, even on weekends. Yikes!

Pierre DuBois reviews Coultier’s provocative book in a post on Small Business Trends.